It's easy to think that SEO measures are difficult if you don't rely on experts, but in fact, once you understand the procedure, it's quite possible for beginners to perform SEO measures on their own and produce solid results.
In particular, content SEO is an area that can be tackled without specialized programming knowledge, and search rankings change drastically just by knowing the correct method.
In this article, I will explain SEO measures that you can do yourself from the basics in an easy-to-understand manner for those who want to start SEO from now on, and those who have been self-taught until now and haven't done well.
While dispelling the image that SEO measures are difficult, please take the first step to increase your search rankings with your own power.
SEO has an image of being specialized, but if you follow the right steps, even beginners can achieve sufficient results.
In particular, content SEO is centered around carefully creating useful information for readers, so if you learn systematically, it is an area where both individuals and corporate sites can compete sufficiently.
The following 10 steps are basic steps for SEO consultants to actually teach clients, and they are the foundation that beginners should hold onto first.
[Content SEO 10 Steps]
Once you learn these 10 steps, you can apply them to blog posts and service introduction pages of any genre. Also, SEO does not end with publication, and the part where improvements are made while watching search rankings is very important.
Rather, it is no exaggeration to say that improvement is the essence of SEO.
What beginners tend to stumble upon first is a “misreading of search intent,” but careful competitive analysis can reduce misalignment.
Rather than difficult technical expertise, it is better to keep in mind that “an attitude of accurately delivering necessary answers to readers” leads to results.
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SEO will produce results if you make an effort in the right direction, but if you go in the wrong direction, it will waste time and effort.
When doing SEO yourself, the ease of producing results changes drastically just by paying particular attention to the following points.
The most common failure is a pattern where there is a gap between what users want to know and what they want to write.
For example, people searching by “optical line speed” often explain history and technical terms for a long time, even though they want to know “which company is fast or slow,” “differences depending on the time zone,” and “measured values.”
As a way to correctly read search intentions, Google's top 10 sites are read in detail, and why is this article being evaluated? If you make a habit of calculating backwards, it will improve dramatically
Of course, simply imitating content from top sites will not make a good article, but you will be able to understand the needs that readers are looking for.
SEO is a technology for creating content for readers, and understanding search intent is the core.
Reliability is very important in SEO, and even if it is not a highly specialized subject such as medical care or law, “evidence-based information” is easily evaluated by Google, and reader satisfaction is also high. Reliable sources of information include official websites, ministry data, primary information, statistical materials, etc.
The persuasive power changes drastically just by having numbers and data, and it turns into an “article you want to save.” This is a very effective point that even beginners can put into practice right away.
SEO doesn't end after creating it once. By regularly reviewing search rankings, click-through rates, time spent, etc., and reinforcing missing parts of articles, rankings will grow steadily.
For example
Improvements like these occur frequently.
Remember the cardinal rule of SEO that small improvements will produce big results.
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There is SEO that beginners tend to do and shouldn't do.
Even if these appear to have an effect in the short term, they cause rankings to decline and penalties in the long run.
It used to be an effective measure, but now Google's evaluation criteria have changed drastically.
Sentences with keywords arranged unnaturally are not only difficult to read, but they also cause spam detection. It is basic to include keywords within a natural range, and rather content that satisfies search intentions is evaluated.
Articles written only by imitating top sites are not evaluated due to lack of uniqueness. Primary information and original perspectives are very important in SEO.
For example, actual experiences, unique data, verification content, etc. are highly appreciated by search engines.
AI is useful, but simply posting sentences written by AI will not be evaluated. At the end of the day, AI is a combination of existing information, and humans need to supplement originality and expertise.
The idea that AI+human editing creates high quality articles is important.
SEO results are achieved by improving based on data rather than intuition.
To that end, it is essential to utilize tools. The following are tools that are easy to use, even for beginners, and can actually be used in professional SEO sites.
Many of these tools are free to use, making them a great first entry point for SEO beginners.
In particular, Search Console can be said to be the heart of SEO, and it's a tool you should definitely implement.
Improvement and continuation of SEO measures carried out by oneself are important, but it is more important than anything else that they are in the right direction.
Content SEO is a highly reproducible skill if learned systematically even without specialized knowledge, and can be applied to a wide range of applications, from personal blogs to corporate owned media.
Based on the 10 steps introduced this time, if you understand search intentions, gather well-founded information, and be aware of continuous improvement, even beginners can definitely improve their rankings.
Conversely, the trick is to avoid bad measures such as keyword stuffing and copy content, and try to create content that will be evaluated over the long term.
SEO can be said to be an unusual marketing area where proper efforts are always built up.
Please refer to this article to build your own SEO strategy and continue to make improvements to lead to long-term results.
