BeReal has become a hot topic mainly for Gen Z. Do you know the new SNS called (non-real)?
BeReal. As the name (non-real) suggests, it is an SNS from France that posts real moments from everyday life.
This time, Be Real. I will explain the specifications and functions of (non-real), and I will also tell you about account management for newly added companies and celebrities.
Be Real. (non-real) is an SNS announced in France in 2020, where users take pictures of real everyday life and share it with followers.
The main users are Gen Z, and it is particularly popular among middle and high school students.
Users receive notifications at random times every day, and within 2 minutes of receiving the notification, they simultaneously take photos and share images using both internal and external cameras.
This system contains the meaning of valuing showing oneself “as it is unflourished.”
Therefore, BeReal. You cannot add filters or edit photos that are posted (non-real).
Also, it is a characteristic mechanism that you cannot view followers' posts unless you post your own posts.
Therefore, users are encouraged to actively post, and it has become a new type of SNS.
Reference URL:https://bereal.com/ja/
Reference URL:https://bereal.com/fr/
Be Real. I think the image that (non-real) is an SNS that has a new mechanism not seen in SNS up until now has sprung up. There seem to be features and experiments that are different from Instagram and TikTok.
More details from here on Be Real. I will introduce the (non-real) specifications.
Be Real. (B-Real) has “BTS” and a behind-the-scenes feature as new features.
BTS is a function that allows users to share a few seconds before the moment of shooting as a video, and it has the effect of conveying the situation at the time of posting more realistically.
With the BTS function, it is possible to convey not only a simple image, but also the instantaneous process leading up to shooting to the user.
Since this function can be switched ON/OFF during shooting, it can be used as needed.
However, keep in mind that you can't delete a video once it's been posted.
Be Real. (B-Real) allows you to shoot while listening to music.
An audio connection is possible by selecting an available music distribution service such as Spotify or Apple Music from the settings.
While playing music, be Real. If the (non-real) app is opened and the music is played as is, the music is automatically reflected in the shooting.
Be Real. A flame mark may appear on (non-real).
This indicates the number of days that users have been posting continuously, and it is a mark that appears next to the profile when the number of days of posting is 5 or more consecutive days.
The flame mark allows other users to recognize that you are active, and it has the effect of encouraging connections, competition, etc.
If continuous posting is interrupted, the flame mark disappears, so it can be read as a mark promoting continuous posting.
Ber EAL. (B-real) I think we've grasped the unique specifications.
More BeReal here. To better understand (non-real), we'll take a closer look at the posts and features.
Let's try to figure out what kind of characteristics this SNS has.
・If it's more than that, you have to delete all the posts for that day
Be Real. As a (unreal) rule, deletion is limited to once per day.
If you delete it twice, you won't be able to take a new photo until you receive the next notification.
Also, if you try to post a third time after deleting twice, you may be penalized.
This rule is designed to maintain the characteristic of continuous posting, but it is important that you manage your own posts.
Be Real. (BeReal) was initially an image posting SNS where only friends could see each other, but now it can be sent all over the world.
You can set the disclosure range of your posts yourself.
In the case of “friends only,” it is a setting where only your friends can view posts.
In the case of “My friends+friend's friend,” the post will also be shared with people through friends. Since posts began to reach a wider range than the disclosure range limited to friends, the scope of disclosure expanded all at once.
・Apple Music and Spotify can be linked
Be Real. (Non-real) has a function called an audio connection.
If you link Apple Music to Spotify etc. from the settings, the music played during shooting will also be reflected.
It is a mechanism that reflects songs from connected audio even when using the BTS function.
Be Real. (B-Real) began offering “Real People and Real Brands” as a function exclusive to official companies and celebrities, which is a new function in 2024/2.
It's called an official account, and not only general users but also companies are real. (Non-real) can be used as a branding tool.
Be Real. Since everyday moments that are not processed in (non-real) are posted, unlike SNS up until now, it will be an opportunity to post new aspects such as the product production process and the real faces of employees.
Be Real. Companies that are thinking about managing (non-real) accounts should definitely be the first in Japan. (Non-real) Please contact Feux, where experts are in charge of operation on your behalf!
Reference article:BeReal. What is (non-real)? BeReal. Introducing the advantages and disadvantages of companies using (non-real)
This time, Be Real. Here is a summary of the specifications and functions of (non-real).
Be Real. (BeReal) is an SNS focusing on real time that uses both an internal camera and an external camera to post daily life when notifications are received.
There are many Gen Z users, and official accounts dedicated to companies and celebrities have been launched, and popularity is increasing.
Let's operate a new type of SNS by making full use of various functions such as video functions such as BTS and audio connections.
